Wednesday, April 18, 2007

Canon PowerShot A710 IS 7.1MP Digital Camera with 6x Image-Stabilized Optical Zoom


Along with a 6x optical image stabilized zoom, the compact PowerShot A710 IS is packed with features that make it a worthy successor to the popular PowerShot A700 it replaces. Improvements include a 7.1-megapixel sensor and new photo effects that add to the already extensive creative possibilities.

The PowerShot A710 IS maintains many of the features that made its predecessor so successful, including an extensive range of shooting modes, full manual control, VGA quality movie recording, ISO 800 shooting, and a 2.5-inch LCD screen.

The PowerShot A710 IS features:

* 7.1 megapixels
* 6x optical zoom with optical image stabilizer
* DIGIC II, iSAPS, 9-Point AiAF, FlexiZone AF/AE
* Digital teleconverter and Safety Zoom
* 2.5-inch LCD
* 20 shooting modes
Image quality
The 6x optical zoom lens achieves a focal length range of 35-210mm (35mm equivalent) while allowing the camera to maintain a small form factor. A real-image optical viewfinder enables framing without the LCD through the full focal range, significantly extending battery life.

The PowerShot A710 IS's optical IS has been specifically engineered for this compact format using the expertise Canon has gained since introducing the technology to its professional range of EF lenses. IS counteracts camera shake to reduce blur, enabling photographers to shoot at shutter speeds up to three stops slower. It also allows for steadier shots at full zoom and when using the camera's 1 centimeter (.4-inch) Macro mode. The digital IS control chip processes up to 4000 signals per second, driving precise shifts of the lens element to compensate for any unwanted hand movements. The PowerShot A710 IS's ISO 800 and High ISO Auto mode complement the optical IS by enabling high standards of flash-free shooting in low light or indoor environments.

Photographic flexibility
A new Safety Zoom takes advantage of the camera's large resolution to offer extra zoom magnification without affecting image quality. Users can capture images at up to 12x zoom with enough resolution for lab-quality postcard (10 x 15-centimeter; 4 x 6-inch) prints. Users can also select a new Digital Teleconverter to add extra telephoto reach on every shot--similar to adding a teleconverter lens to the camera.

The 20 shooting modes include Special Scene modes for help with tricky shooting environments, while Manual modes give the more experienced user complete control over exposure settings. Artistic photo effects can be applied in-camera during and after shooting with My Colors. The PowerShot A710 IS also offers a choice of five movie mode settings including VGA quality movies at 30 frames per second (fps) and QVGA at 60 fps.

LCD enhancements
The 2.5-inch LCD retains a selectable Grid Line display for help with framing and leveling. Further assistance is provided by a useful 3:2 ratio guide, which displays an overlay of the print area for standard photo prints. A new overexposure warning feature indicates areas of overexposure in captured images.

Full range of accessories
A complete range of optional lenses includes wide (0.7x) and telephoto (1.75x) converter lenses as well as a close-up lens for macro photography. The High Power Flash extends the camera's range on night shots and expands the possibilities for creative flash work. Constructed with anti-fog double glass and flash light diffusion plate, the optional waterproof case allows full control at depths down to 40 meters. (Accessories are not included and must be purchased separately.)

What's in the box
PowerShot A710 IS body, AA-size alkaline battery x 2, SD memory card SDC-16MB, wrist strap WS-200, Digital Camera Solution CD-ROM, USB interface cable IFC-400PCU, AV cable AVC-DC300

Product Description
Owning a digital-camera can be easier and more fun than ever. The elegant A710 IS is fully equipped to help busy families capture and hold onto special memories. You'll get up on the stage and down on the field with a powerful 6x optical zoom, and Canon's Image Stabilizer Technology will keep your images clear and sharp at every point in the zoom - even in low light. With 7.1 megapixels of resolution, you'll see uncommon depth and detail in your images. Such high resolution also ensures virtually unlimited freedom to enlarge and crop an image for powerfully expressive photography. With a menu of selectable shooting modes (including still and movie), Canon Powershot A710-IS makes picture taking simpler and friendlier. Shutter speed - 15-1/2000 sec. Focus settings - Normal shooting at max wide angle, Large and Fine. Built-in multimode ElectronicFlash ISO Shoot Speed - Auto, High ISO Auto, ISO 80, ISO 100, ISO 200, ISO 400, and ISO 800 equivalent Single Shot, Continuous Shooting, Self-timer (10 sec., 2 sec., Custom) White Balance Settings - Auto, Day Light, Cloudy, Tungsten, Fluorescent, Fluorescent H Shooting Modes - Night Snapshot, Kids & Pets, Indoor, Foliage, Snow, Beach, Fireworks, Underwater, Color Accent and Color Swap PictBridge and Canon Direct Print modes USB 2.0 Hi-Speed (mini-B) for image transfer to PC or Macintosh computer Audio/Video output to TV (NTSC or PAL selectable, monaural audio) Typical CIPA battery power (2AA) - Still Image - approx. 100 shots (AA-size Alkaline Battery), approx. 360 shots (AA-size Ni-MH Rechargeable Battery) Dimensions - 3.8 x 2.6 x 1.6 inch (97.5 x 66.5 x 41.2 mm) excluding protrusions Weight - Approximately 210 grams (7.4 ounces) (camera body only) A 16MB SD memory card is included. We suggest that an optional 512MB (or higher) SD card is a wiser choice for practical use

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